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Groove is a beautiful, funky, and cool and fun. Our customers have expressed that Groove is the most beautiful “adult store” that they have ever seen. They also tell us that we have the best prices and the best selection of lingerie, sex toys, bachelorette items and romantic gifts. Groove is simply a unique, fun store specializing in beautiful lingerie, intimacy-inspiring products and romantic gifts of all kinds. If you have to classify Groove as an adult store or as a sex shop, that is okay as long as you tell your friends just how cool, funky, and beautiful a store it really is.