About Us

About Groove

Discover Groove: Your Ultimate Destination for Intimate Pleasures

Groove is your premier destination for sensual delight and adult offerings. With two locations in Phoenix, Arizona, and one in Gilbert, we offer a diverse selection of beautiful lingerie, romantic gifts, sex toys, and bachelorette gifts.

Shop Groove for all of your lingerie and romantic gift needs including:

  • Exquisite Lingerie
  • Corsets and Waist Cinchers
  • Sensual Massagers and Sex Toys
  • Pampering Oils and Lotions
  • Bachelorette Gifts
  • Informative & Instructional Books
  • Romantic Games and Party Games
  • Intimacy-Inspiring Items
  • Lubricants and Sensual Creams
  • A Variety of Romantic Gift


Use our STORE LOCATOR to find the Groove nearest you!


The original Groove store is located at 1044 North Gilbert Road in Gilbert between Baseline and Guadalupe Road. Groove is just north of Gilbert’s Downtown Heritage District. Our proximity to the many great downtown restaurants makes Groove a perfect date destination after a romantic dinner or for fun shopping before or after a ladies lunch. Groove is just a mile south of Interstate US-60. That makes Groove the most conveniently located Lingerie and Adult Store for shoppers from Mesa, Chandler, Apache Junction and Queen Creek.

The second Groove store is located at 3535 East Thomas Road in Phoenix just south of the Arcadia district. Groove is conveniently located on the south side of Thomas Road opposite Big 5 Sporting Goods. The area is rich with great restaurants so get in the Groove after drinks and grub at one of the many fine eateries then get your Groove on. Your pleasure is our business and business is good!

The third Groove store is located at 5021 West Indian School Road in Phoenix in the Maryvale district. The store is adjacent to the Maryvale Baseball Park (Sping training home of the Milwaukee Brewers) and a just a mile east of Grand Canyon University Golf Course. This is the LARGEST Groove store with over 7,000 feet for your shopping pleasure (pleasure shopping?). The staff at Groove are bi-lingual to serve our English and Spanish speaking guests!

Groove offers a diverse selection of lingerie, sized from petite to plus. Groove lingerie selection changes frequently, and special orders are welcome. The lingerie selection at Groove is diverse with designs ranging from demure to devilishly sexy.  Groove offers styles in sizes from extra-small to 5X. New lingerie arrives weekly and Groove's selection includes varieties of babydolls, corsets, bustiers, teddies, garters, panties and boyshorts, stockings, bras, robes, gowns and bedroom costumes.

Groove offers an expansive selection of sex toys and romantic gifts that is sure to please. Our in-store selection is always better than our online selection, but we work diligently at keeping up our online selection. Groove offers only top-quality, body-safe intimacy products from the most reputable manufacturers. If you are in a hurry, use our online shopping cart to make your purchases, and we will have them ready for you to pick up when you arrive.

Groove sells intimate gifts of all kinds. The lotions, massage oils, personal lubricants and massage candles at Groove are sure to please. Groove's bachelorette gifts are hilarious and entertaining. The intimacy toy (aka sex toy) selection at Groove is a carefully-curated collection of the best toys available. Groove's product assortment makes it an ideal shopping destination for almost any occasion including birthdays, anniversaries, weddings, and holiday gifting.

At Groove we believe that personal well-being and loving relationships benefit greatly from healthy sexual lives and satisfying intimate moments. There are few things as important to loving relationships as the bond of intimacy. We at Groove believe it is our calling to help enrich our guests' sex lives thus enhancing personal well-being and helping to deepen that bond of intimacy. Our well-educated staff is committed to helping you improve the intimate moments in your life. The customer representatives at Groove are friendly, knowledgeable, and committed to providing an outstanding shopping experience. We look forward to serving you and adding a little groove to your day.

Get Your Groove On!