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Uptown Groove









Get Your Groove On!

Groove is a uniquely-cool, upscale, and fun adult store specializing in beautiful lingerie, intimacy-inspiring products and romantic gifts of all kinds. Groove has two locations in Phoenix, Arizona and one in Gilbert, Arizona. Use our Store Locator to find the Groove store near you.

Groove's spacious adult stores are beautifully-decorated in an urban contemporary styling with wood floors, muted interior colors, exposed brick, galvanized pipe fixtures and warm wood tones throughout. Local artists decorated Groove's interior walls with graffiti to create a uniquely fun and interesting shopping environment. The store design is welcoming and our helpful, well-educated staff is committed to ensuring that our guests have an excellent experience while shopping for lingerie, pampering products, bachelorette gifts and adult toys. 


Shop Groove for all of your lingerie and romantic gift needs 

  • Beautiful Lingerie sized Petite to Plus
  • Sex Toys, Vibrators and Intimacy Devices
  • Pampering Oils and Lotions
  • Bachelorette Gifts
  • Instructional Books
  • Romantic Games and Party Games
  • Intimacy Inspiring Accouterments
  • Lubricants and Sensual Creams
  • Romantic Gifts of All Kinds


Lingerie sized petite to plus ~ XS to 5X!

The lingerie styles at Groove range from demure to devilishly sexy and sizing at Groove provides sexy selections for everyone from petite to plus. New lingerie arrives weekly and Groove's selection includes varieties of babydolls, corsets, bustiers, teddies, garters, panties and boyshorts, stockings, bras, robes, gowns and bedroom costumes.


Intimacy Toys, Sex Toys, Marital Aides - Groove sells only the best!

Groove offers a carefully curated selection of the best sex toys, lingerie, vibrators and other intimate gifts. The adult toys at Groove are on display for our guest to touch and activate to decide their preferences. The lotions, massage oils, personal lubricants and massage candles at Groove are body-safe and sure to please.