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For 25 years, Allure has created lingerie for the woman who is unapologetically sexy in all that she thinks, feels, and ultimately does. Each Allure piece has its signature mark of having some form of a Rock chique vibe that is omnipresent, fusing sexy as an attitude with wild hearted sexuality. This melody of edge mixed with softness is what makes each piece irresistible. The Allure woman is eternally a cool chic that has an identity that breaks all the rules, because she chooses to interpret the world through her own lens that is forever changing with her mood. She doesn’t need approval because she simply lives to make herself happy.

Wearing lingerie is more than putting something sexy on, it is a form of storytelling where you are the star of your fantasy. Each Allure piece is infused with sensuality and endless possible stories, hence for 25 years the question has always been, "Who do you want to be today?" Allure’s designers create to ignite the sensory exploration of the mind and body. Allure transcends the boundaries of daily life by letting its lingerie act as the navigation to the Neverland of her mind.

Allure
    • Allure Zip Me Up Sheer Mesh and Lace Panty
    • Allure Zip Me Up Sheer Mesh and Lace Panty

      Take your teasing down south in this desirable panty featuring a sheer lace and mesh, a gold zipper with a red tassel accent, a lace-up back panel, and a cheeky cut back. (Bra not included.)
      One size fits most.

      $16.99
    • Allure V-Plunge Bow Back Teddy
    • Allure V-Plunge Bow Back Teddy

      Start an intense romance with this striking teddy featuring a low cut V-neckline, a flattering lace waistline, a satin tie back closure, and a cheeky cut back.

      $47.99
    • Allure Sweet Scalloped Lace Bra and Garter Skirt Set
    • Allure Sweet Scalloped Lace Bra and Garter Skirt Set

      Start a sweet seduction in this scalloped lace bra and garter skirt set, featuring sheet lace cups with strappy details, bow accents, and a ruffle skirted gartered panty.

      $32.99
    • Allure Skye Candy Sweet Babydoll Set
    • Allure Skye Candy Sweet Babydoll Set

      Bring on a luxurious seduction with a vintage movie star flair in this sexy sheer mesh babydoll with a deep V-neckline, maribou trim and a matching g-string panty!

      $49.99
    • Allure Sequin Hooded Bodysuit
    • Allure Sequin Hooded Bodysuit

      Add some glam to your lingerie look with this enticing bodysuit featuring a plunging low cut V-neckline, a shimmering striped hood, short sleeves, a sheer mesh bodice panel, and a cheeky cut back.

      $54.99
    • Allure I'm Your Fantasy Mermaid Dress
      Sale
    • Allure I'm Your Fantasy Mermaid Dress

      Take your lingerie game to the next level in this provocative dress with open strappy detailed triangle cups, an open cage bodice, and a tulle mermaid skirt.

      $94.99 $54.99
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