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For 25 years, Allure has created lingerie for the woman who is unapologetically sexy in all that she thinks, feels, and ultimately does. Each Allure piece has its signature mark of having some form of a Rock chique vibe that is omnipresent, fusing sexy as an attitude with wild hearted sexuality. This melody of edge mixed with softness is what makes each piece irresistible. The Allure woman is eternally a cool chic that has an identity that breaks all the rules, because she chooses to interpret the world through her own lens that is forever changing with her mood. She doesn’t need approval because she simply lives to make herself happy.

Wearing lingerie is more than putting something sexy on, it is a form of storytelling where you are the star of your fantasy. Each Allure piece is infused with sensuality and endless possible stories, hence for 25 years the question has always been, "Who do you want to be today?" Allure’s designers create to ignite the sensory exploration of the mind and body. Allure transcends the boundaries of daily life by letting its lingerie act as the navigation to the Neverland of her mind.

Allure
    • Allure Dahlia Lace Chemise Set
    • Allure Dahlia Lace Chemise Set

      Bring on the babe vibes in this sexy lace chemise set featuring sheer lace triangle cups, a small front keyhole, a sheer lace bodice and skirt, and a matching g-string panty.

      $34.99
    • Allure Galloon Lace Teddy with Garters
    • Allure Galloon Lace Teddy with Garters

      Start a sultry strip tease in this figure-flattering teddy, featuring sheer mesh and galloon lace cups, a cheeky cut bottom with an open back, and adjustable garters.

      $32.99
    • Allure Sheer Leopard Lace Robe - Curvy
    • Allure Sheer Leopard Lace Robe - Curvy

      Drive your honey wild in this sexy plus size leopard mesh robe featuring an open front with a satin tie front waist belt, elbow length sleeves, and a matching g-string panty.

      $41.99
    • Allure V-Plunge Bow Back Teddy
    • Allure V-Plunge Bow Back Teddy

      Start an intense romance with this striking teddy featuring a low cut V-neckline, a flattering lace waistline, a satin tie back closure, and a cheeky cut back.

      $47.99
    • Allure Sheer Leopard Teddy - Curvy
    • Allure Sheer Leopard Teddy - Curvy

      Show off every sexy curve in this enticing plus size leopard mesh teddy featuring a plunging V-neckline with a lace-up detail, ultra high cut sides, and a cheeky cut back.

      $34.99
    • Allure Forever Collar and Leash
    • Allure Forever Collar and Leash

      Style meets function. Play ultra sexy games with your lover in this edgy choker harness featuring a buttery soft faux leather choker with an adjustable band, gold hardware accents, and a removable, adjustable leash with a hand loop.

      $29.99
    • Allure Sheer Mesh and Lace Romper - One Size Fits Most
      Sale
    • Allure Sheer Mesh and Lace Romper - One Size Fits Most

      Bring on the babe vibes in this sassy lingerie romper featuring a plunging V-neckline, halter ties, a sheer lace and mesh bodice, and a cheeky cut back.

      $29.99 $24.99
    • Allure Ruched Faux Leather Eye Mask
    • Allure Ruched Faux Leather Eye Mask

      Get risque in the bedroom tonight with this plush eye mask! Run your fingers over all his crevices while wearing this sensual face mask.

      $17.99
    • Allure Adore Collar with Detachable Leash
    • Allure Adore Collar with Detachable Leash

      Lead the way to the bedroom in this sexy collar with detachable leash, featuring a black wet look, silver hardware, a detachable link chain leash, and a solid wet look hand loop.

      $24.99
    • Allure Burlesque Collar and Chained Pasties
    • Allure Burlesque Collar and Chained Pasties

      Stun your sweetheart in this sensual collar and heart pasties set featuring a black wet look collar, O-ring accents, a silver removable link chain, matching heart pasties with chain accents, and nipple tassels.

      $27.99
    • Allure Sheer Leopard Lace Robe - One Size Fits Most
    • Allure Sheer Leopard Lace Robe - One Size Fits Most

      Drive your honey wild in this sexy leopard mesh robe featuring an open front with a satin tie front waist belt, elbow length sleeves, and a matching g-string panty.

      $41.99
    • Allure Love Bound Ankle Cuffs
    • Allure Love Bound Ankle Cuffs

      Restrain your babe with these sensual ankle cuffs featuring a buttery soft faux leather with adjustable straps, luxe gold hardware, and a removable/adjustable center strap.

      $32.99
    • Allure Locked In You Cuffs
    • Allure Locked In You Cuffs

      Cast a spell that’s hard to resist with these faux leather wrap cuffs that swirl around your wrists twice.

      $17.99
    • Allure Love Bound Wrist Cuffs
    • Allure Love Bound Wrist Cuffs

      Restrain your babe with these sensual handcuffs featuring a buttery soft faux leather with adjustable straps, luxe gold hardware, and a removable/adjustable connector strap.

      $32.99
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